Content creators around the world rejoice! We finally have solid quality glass coming out from 3rd party companies that is as good if not better than the glass coming out from Nikon, Canon, Sony, etc.
Now I will say that there is nothing wrong with the glass that is coming out from Nikon, Canon, and Sony, with the exception of the ridiculous pricing for what you are getting. We no longer live in a day and time where I have to spend double the amount of money for a 24-70 2.8 lens just to get the quality I expect.
Tokina, Sigma, and Tamron have all stepped up their game and are creating amazing glass, along with having a quality control system in place that makes me confident in purchasing their products. Maybe, just maybe, the Nikon's of the world should take some notes from manufactures like Tokina.
For years and years I preached to people, that with the exception of Tokina, you should stay away from 3rd party glass. No longer is that true though. Sigma in the last two years has made leaps and bounds strides in the quality of their glass. Some of their Art series glass is the best quality that Sigma has ever put out. Tamron, and their super zoom stuff has nature and sports photographers a buzz. And Tokina, with whom I have used their glass more than any other 3rd party, is starting to step it up even more by offering glass like a 24-70 f/2.8 and a 70-200 f/4. Imagine getting both of these lenses for under $2000 together. That's exactly what Tokina has done, and done it well.
No longer do I have to go to Nikon and spend $1800.00 (As of 6/9/17 on Adorama.com) for a Nikon 24-70 f/2.8 when I can get amazingly sharp photos with Tokina for $700.00 less. Or a 70-200 f/4 from Nikon at $1400.00 versus the Tokina at $900.00. A savings of $1200.00. If you are a sports or wildlife photographer, you'd better be looking at Sigma and Tamron right now too.
The Tamron 150-600 along with the Sigma 150-600 are hugely popular lenses on the market right now. And their quality rivals just about everything that doesn't cost $10,000. So next time you are going to an airshow, bird watching, etc, you might want to think about renting one of these bad boys.
Glass Glass Glass, that's what most people will tell you is the most important thing in all of photography and videography and the fact is...they are all right! Glass should be the most important investment you make, but at the same time, should also be the smartest investment that you make. I don't care if you are a millionaire or a weekend warrior just taking photos, this should not be a keeping up with the Jones situation!
I'm never going to say "Don't buy Nikon glass" because the fact is that the 400 f/2.8 and the 14-24 f/2.8 are two of the most spectacular lenses I have ever shot with. The fact is though, that from now on, I will certainly be looking at 3rd party much closer before making a purchasing decision and I think every content creator should as well!
Until then, enjoy your creating and keep doing what you love!!