I know that it's been some time since I posted in the blog area and for that I have to apologize. I have gotten so caught up in my other business that I have not paid enough attention to this. That changes today though! Today you are going to learn the pitfalls of social media.
What I want to talk about today though is the responsibility of being a business owner and dealing with social media. With everything that has been happening so far this year around the world it is difficult to go a day without terrible news or negativity somewhere. What does this have to do with you as a business owner though? Keep reading as I am going to explain.
Everyone by now knows the power of social media. Whether it is to advertise, build an audience, sell product, get advice, show off work, or just chat. What happens though when you let your personal feelings out there for the world to see? Can it really have an effect on your business? I would say yes and here is why. Whenever you post something on the internet it is there forever. No matter whether you delete it, edit it, etc. the original will always be out there somewhere.
Another reason that you as a business owner have a responsibility to yourself when using social media is that you have the ability to lose clients as well as gain them. Let's take for example what happened to me this week. There was a company owner that I saw post a rant on a social media platform. It was in my mind very uneducated and goes against what a great majority of his customer base, including myself personally stand for. I am not sure it will cause a loss in sales, but I certainly won't be buying from that company in the future.
I know for a fact that I have lost business due to some of the things I have said on social media and some of the stances that I have taken or people assume that I take. With that in mind, I have really toned back on the things I post on social media that aren't directly related to one of the two businesses I am involved in. I have found as a business owner, the last thing I want is to lose potential clients down the road because I couldn't keep my mouth shut about something that I shouldn't be saying in public as a business owner in my community to begin with.
So before you go spouting off about guns, religion, marriage, politics, or any other issue that is bound to tweak someone the wrong way, think about it. Is it really worth losing thousands upon thousands of dollars in potential income just so your "Facebook" friends can hear you rant about something? I have decided for me that it's not worth it. This doesn't mean that I don't have opinions, I just find a different way and avenue to express them.
In closing, I am not telling you to not have opinions, values, standards, thoughts, etc. all I am saying is that you as a business owner must act in a manner that is professional. You catch more flies with honey than you do with vinegar. Just remember that, and remember the effect your rants can have on your bottom line.